African Americans In Advertising

NameCourseProfessorDate advertise has always been a representation of the current universal written report . The 21st century has been representative of the hip Hop patience and advertising executives bring on taken advantage of this theme Advertising commercials argon using African Americans in television radiocommunication , billboards , and in subjects ranging from cleaning to waterspout products . Although advertising agencies realize the buy billet the African American possess , they still atomic number 18 slow to hire African American executives to creative advertising positions which is perpetuating a pervasive deprivation of positive realities in the urban African American communitiesAfrican American s account of 13 of the nations macrocosm with a purchasing force of over 720 million . correspond to Market Pu blishers of America , African American outgo power and market size atomic number 18 expected to grow at rates higher than the consist of the U .S . population . African American youth be a strong address market for advertisers as they acquire up 40 of the inkiness community . disconsolate /Black teenagers overhaul 6 more(prenominal) per month than the average U .S . teen , which amounts to a just about 428 monthly . In increase , male and female African-American /Black teens spend more yearly on items such as clothing , jewellery , computer softwargon and athletic footwear , in comparison to all U .S . teenagers (MPA 7Advertisers have identified magazines as an inherent source to market to African American consumers as octad out of ten Blacks fill magazines In 2003 , the top pentad categories of African American spending in African American /Black magazines are : toiletries and cosmetics , invest and accessories , automotive , home furnishings and supplies , drugs and remediesAlthough African America! ns represented an increasing front in advertising commercials depictions are far from ideal and are thus creating a coating of self-conscience bulk who use apprize luxury items as a means of achieving successDates and Barlow (1990 , found that black media stereotypes are not the pictorial , harmless(prenominal) products of an idealized popular culture rather they are more commonly socially constructed images that are selective partial tone , one diwork forcesional and misrepresented in their portrayal of African Americans (LockeMarketers are using wellhead known music industry artists actors /actresses , and jockstrap s to promote and plow their products by depicting vivid images of lordly lifestyle . regrettably these artists are not aware of the pestilent stereotypes they are allowing to be continued in advertising mediaEven African American celebrities represented in advertising commercials are less likely to realize this continuum . In a Subway advert that aired f requently on MTV , a gabardine wo benignant beings asked an African American man is there anything that you love more than chicken . This advertisement continues to perpetuate the stereotype that black people love chicken . Reebok , who advertises lots on BET shows 2 detectives looking at a shoe print , the Caucasian detective then says , we must(prenominal) find our usual suspects . A quarter-up of all African American men then comes on the screen . While the good commercial was in color , the line up of the men was in black and white . The usage of black and white...If you require to get a full essay, aver it on our website: OrderCustomPaper.com

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