Cray Research

Executive Summary Cray entered the industry as a pioneer, evolution the foremost high-end supercomputer always know to man. The customers were limited to academic and giving medication professions. In the quest eight years, Cray continued to develop still faster supercomputers and is ensnare to release two to a greater extent gen-erations, X-MP and Cray-2, in a year. though Cray has not changed function each(prenominal)y, competitive land-scape has migrated significantly: consumer foundation garment is now a majority of industrial users, demanding software and services, and contest has caught up to Crays impact power benchmarks. The Market Forces Survey indicates that the strategic levers and key mastery factors that Cray has exploited to occupy the preeminent fall asleep in the recent do not fit soundly with the new grocery that Cray is trying to tar urinate. To the new trade of commercial and industrial users, Cray has to position itself as a quisling and not as a distanced-from-reality Innovator / Pioneer. Cray needs to play service capabilities to its offerings e.g. customization, maintenance, training, planning etc. To be successful Cray for discover have to bring about numerous changes including aligning it organisational structure with client industries; reducing addiction on single(a) stars; introducing cross functional teams; partnering with third political party vendors to take on in the gaps in Crays software capabilities; making R& group A;D more client need focused and responsible; Product development driven by market more than R&D;institutionalizing the knowledge of populate wish Seymour Cray, Steve Chen into knowledge data-bases or proprietary tools; partnering with clients in the all stages of value creation. Cray needs to approach the implementation of this dodging in a phased manner. It will have to start with a orbit to assess the profitability of pursuing specific industries and simultaneously commu-nica te with its employees and get their feedback! on proposed changes. This would need to be followed with the rollout... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper