The SWOT Analysis of Beyond Product Essay Example | Topics and Well Written Essays - 1000 words

The SWOT Analysis of Beyond Product - Essay Example The Beyond company has a significant strength from the Peter, who is a vital shareholder and has experience in the business. The participation of Peter in the business plan completion helped him to win the competition that provides knowledge he used to formulate business the strategy that helps in achieving their objectives of introducing the snowboards in the market. His partner who had complementary financial and accounting skills also helped in the product and business plan development. The Italian and Belgian engineering companies and the significant chemical company motivated Peter to develop hybrid binding with positive features that proved that the market was ready for a new product. However, the company faced severe challenges in product development and marketing strategies because it was costly, and the company was limited to financing methods. Meanwhile, lack of assurance to the inventors due to slow product development of the product in the market caused Peter to lose the only partner, who was supporting the company financially. The beyond product has a significant opportunity of achieving its mission to provide a range of high-quality products by allowing business angels to invest their equity of pounds 300,000. Meanwhile, the company will encounter potential threats from generating the interest of importers at the ISPO fair because the sales would be much lower than expected that will jeopardize the future of the company. The snowboarding is the quickest growing sport in the United State with the average growth rate of 11.4 percent that will offer Peter a sizeable market opportunity for its products. Meanwhile, there are seventeen million snowboarders active globally that account for every one-third of the total winter sports population, and since the peter product is designed for this purpose it will benefit from these buyers.