Challenges of Transforming a Traditional Brick-and-Mortar Store Essay

1.Reconcile the idea of selling aromatics everyplace the Internet with a functional approach to securities industrying. Is the idea basically honorable?Although a sack up-based selling aromatics strategy does not guarantee success, however at that place be many benefits on sack up-based sales. The benefits Celia can get from the tissue-based backup if she launches the web order cleansely areThere is a potential to increase her revenue.The ability to expand her business into global markets.The ability to remain clear 24 hours a mean solar day, seven days a week without superfluous cost.The ability to lower the cost of doing businessCan rate the node satisfaction about her product go out promote more businessCelia is very knowledgeable on aromatics products therefore she can be thriving by selling online. Many people do not subsist in a city where their favorite product being offered and they are willing to purchase it from on-line. Celia can fill advantage of the growing net income market to launch her scent products. Celia holds to manage her web site properly and use the right strategies to promote her products. Celia needs to pick the correct tool to promote her product and make it available for the on-line customer.In order to be successful in web-based sales, Celia need consider the followingsShe need to understand her target customeroffer the customer what they want define true the web site easy to navigateSimple fig of the web site create user friendly website Make sure the web site is fast, simple checkout processAssure customers that their online transactions are secure.Keep the web site up to date have a professional web designer to create and maintain the web site.2.What should Celia do? Reference your recommendations to the text or presentation.The first step Celia should take is, she need to select an all-in-one e-commerce internet service that includes web page editor, shop card software, design templates, take overment processing. Using the all-in-one e-commerce internet service will allow Celia to launch an attractive online store which will promote more sales. Celia should focus on a niche in the market.Celia should market her products online by opening social interlockinging accounts such as Facebook or Twitter. With the social network Celia can start blog about her products and the uniqueness of the products that she offering. She can besides offer send aways to the readers who reads her blog or whoever connected with her. She can attract visitors by giving away freebies through the social network Celia should promote her web site online and offline. One-way of promoting will be giving additional discount to people who orders from online. The last step to develop an effective search locomotive to optimize her strategy, cheap or lower cost website cannot offer the vast customer service. Therefore, Celia should consider getting a professional website designer who has referrals and creditab ility to carry out the job that she requires.3.Comment on Table 1 and the pattern of sales.MonthNumber of Online Transaction get Monthly Dollars Sales number Monthly Dollars Sales January2 $ 19.72 $ 9.86 February13 $ 598.69 $ 46.05 March4 $ 103.29 $ 25.82 April6 $ 208.86 $ 34.81 whitethorn20 $ 826.58 $ 41.33 June4 $ 98.57 $ 24.64 July2 $ 16.60 $ 8.30 August1 $ 7.29 $ 7.29 September4 $ 114.28 $ 28.57 October5 $ 106.54 $ 21.31 November10 $ 233.54 $ 23.35 December25 $ 1,026.89 $ 41.04 Average per month8 $ 280.07 $ 35.01 each year Total96 $ 3,360.85 n/a1st 2nd 3rdThe highest sale of the monthDecemberMayFebruaryThe last sale of the month August JulyJanuaryThe highest Average of the month February MayDecemberThe lowest Average of the month August JulyJanuaryThe highest sales of the month is DecemberoTotal revenue of $1,026.89oTotal compass point sold 25This indicates holiday season and customer are spirit for gift items and therefore sales increased.The Second highest sales of the month MayoTotal revenue of $826.58oTotal item sold 20This indicates mothers day and customer are looking for gift items and the target market is women.The deuce-ace highest sales of the month FebruaryoTotal revenue of $598.69oTotal item sold 13This indicates Valentines Day and customer are looking for gift items and the target market could be women.The highest average unit bell of the month is February oThe average price for unit $46.05This indicates price per perfume increased on the month of February may be it has to do with the Valentines Day. During that time people will pay any price to get quality item on the market. solely these results show potential target market Celia should focus is ladies and during the holiday season, Valentines Day and the mothers day.